How can athletes provide value to sponsors beyond just putting logos on their vehicle or gear?
Answered in: How to get sponsored by BOB The Cooler CompanyThe Answer
Athletes can provide significant value by helping brands with business development. For example, if you have a relationship with a local dealer, offer to help the brand get their products into that dealership. Word of mouth and connecting brands at the B2B level is extremely valuable, especially for smaller companies. You can also facilitate collaborations between your existing sponsors - if you're sponsored by an energy drink and approach a cooler company, you could help connect those brands for cross-promotions. Bringing people together doesn't always require money - it's about connecting dots.
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Related Questions
What is the biggest mistake athletes make when reaching out to potential sponsors?How should athletes approach sponsorships if they're at a grassroots level without agents or big budgets?What's the best way to get noticed by a brand before making a sponsorship pitch?How do sponsorship expectations differ between consumable products (like energy drinks) and durable goods (like coolers)?Are affiliate programs a good entry point for athletes seeking sponsorships?
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