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Video Lessons
In-depth video content to master sponsorship strategies
Get the media to talk about you
How Monster Joe selects teams to sponsor
How to get sponsored by Off Road Warehouse
Matt Martelli on sponsorships and activations
How to get sponsored by Honda Off Road
How to get sponsored by Hoonigan
How to get sponsored by Toyota
Wing Lam on getting sponsored by Wahoo's FIsh Taco
How Hookit values social media
How to get sponsored by Horizon Hobby
Megan Meyer on how to grow a social following
How to get sponsored by AEM
How to get sponsored by Polaris
Bob Walker explains everything about agents & agencies
How to get sponsored by VP Racing
How to get sponsored by Eibach Springs
How to get sponsored by Mechanix Wear
How to get sponsored by K&N
How to get sponsored by BFG
Al Rondon of Coca Cola explains what sponsors want
How to get sponsored by Vision Wheels & Titan Fuel Tanks
How to get sponsored by Lucas Oil & Permatex
2024 MSSS Part 2: Holley, K1 RaceGear, & BFG
2024 MSSS Part 3: Fifth Third Bank, EPIC Racewear, BELL & Optima Batteries
Megan Meyer on creating value with social media
How to get sponsored by BOB The Cooler Company
How to get sponsored by Alipinestars
2023 Off Road Fall Sponsorship Summit 4
2023 Off Road Fall Sponsorship Summit 3
2023 Off Road Fall Sponsorship Summit 2
2023 Off Road Sponsorship Summit Fall 1
2023 Off Road Racing Sponsorship Summit - Spring
2023 June Sponsorship Seminar: Using ChatGPT 4
2023 Motorsports Sponsorship Summit at Mechanix Wear
WHY BRANDS SPONSOR & HOW THEY CALCULATE ROI Alex Striler, Ben Dolan, David Cardey, Jackie Donahue, Jesse Spungin PROMOTING YOURSELF & SPONSORS THRU THE MEDIA Tony Yorkman, Megan Meyer, Dan Schechner, Don O’Neal, Vaughn Gittin Jr. ACTIVATING AT EVENTS TO INCREASE BRAND VALUE Alex Striler, Kevin Miller, Matt Martelli, Dan Dennehy-Rodriguez CREATING DECKS THAT ATTRACT & WRITING PROPOSALS THAT SELL Alex Striler, Tony Yorkman, Megan Meyer FINDING TIRE AND WHEEL SPONSORS Tony Yorkman, Chris Meyer, Brian Henderson, Michael Mathis NETWORKING AND MEETING NEW SPONSORS Alex Striler, Kathryn Reinhardt, Travis Clarke, David Morton
2023 June Sponsorship Seminar: SB&D and Toyota
2023 June Sponsorship Seminar: Why Brands Sponsor
2023 July Sponsorship Seminar full video
2023 July Sponsorship Seminar Boxo & Optima Batteries
2023 Drag Racing Sponsorship Summit Part 4
2022 Motorsports Sponsorship Summit part 2
2022 MX Sponsorship Summit: Decks & Proposals
2023 Drag Racing Sponsorship Summit Part 1
2023 Drag Racing Sponsorship Summit Part 2
2022 MX Sponsorship Summit: Getting Into the Media
2022 MX Sponsorship Summit: Why Brands Sponsor
2022 Motorsports Sponsorship Summit part 1
2022 MX Sponsorship Summit: Creating Value thru Social Media
2023 Drag Racing Sponsorship Summit Part 3
2022 MX Sponsorship Summit: Agents & Agencies
Why K&N Filters sponsors racing
Steve Williams from K&N Filters describes what he wants from representation and how to get sponsored by K&N in this 10-minute interview
Why BOXO USA sponsors racing
Robert Wilson explains what Boxo USA seeks from representation and what they look for when sponsoring teams.
Templates
Ready-to-use templates and guides to accelerate your success
How To Get Sponsors To Say Yes
You've sent dozens of emails. You've cold-called companies. You finally landed a meeting with a marketing director, gave what you thought was a perfect pitch—and never heard from them again. Here's the truth: 99% of sponsorship pitches fail because they're selling the wrong thing. Sponsors don't want logos. They don't need exposure. They want customers. This guide reveals what companies like Monster Energy, Toyota, K&N Filters, and Stanley Black & Decker actually look for when they write checks to race teams—and how to position your program as a business solution, not a donation request. You'll learn why "exposure" is the last thing most sponsors want and what to offer instead. You'll understand how to tailor your pitch to different company types, from retail and beverage to endemic brands and startups. You'll discover the questions you need to answer before contacting any sponsor, what separates decks that get responses from ones that get deleted, and how to write proposals that close deals without overpricing yourself out. Most importantly, you'll learn how to create proof-of-performance reports that turn one-year sponsorships into long-term partnerships. Based on real insights from marketing executives who collectively manage hundreds of millions in sponsorship budgets. Stop chasing logos. Start closing deals.
Motorsports Marketing & Sponsorships ebook
A 95-page ebook of Motorsports Marketing and Sponsorships. This ebook excludes outdated statistics on social media and old valuations. But the principles of sponsorship haven't changed. Things like, never off "exposure" and the difference between pitch decks and sponsorship proposals.
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