Megan Meyer on how to grow a social following

Don't try to be on all platforms - it's too time-consuming and repetitive. Pick one primary platform and one to three secondary platforms. Instagram is recommended as the primary platform because it can do everything: Stories (like Snapchat), Reels (like TikTok), long-form videos (like YouTube/Facebook), and regular posts. Facebook works well as a secondary platform because its demographic (typically 50-60+ age range) often matches sponsor target markets. Choose platforms based on where your sponsors' target customers are, since the goal is helping sponsors reach potential buyers.

For team racing pages, posting every other day and alternating between platforms (Instagram one day, Facebook the next) is effective. This approach is easier to maintain and doesn't result in lower engagement compared to daily posting. For personal athlete pages, daily Instagram posting with 2-3 posts per week on Facebook and LinkedIn can work. It's also okay to take breaks - engagement often increases when you return because followers are excited to see new content.