Which social media platforms should motorsports athletes focus on for sponsorships?

Don't try to be on all platforms - it's too time-consuming and repetitive. Pick one primary platform and one to three secondary platforms. Instagram is recommended as the primary platform because it can do everything: Stories (like Snapchat), Reels (like TikTok), long-form videos (like YouTube/Facebook), and regular posts. Facebook works well as a secondary platform because its demographic (typically 50-60+ age range) often matches sponsor target markets. Choose platforms based on where your sponsors' target customers are, since the goal is helping sponsors reach potential buyers.