What are the five types of content motorsports athletes should post on social media?
Answered in: Megan Meyer on how to grow a social followingThe Answer
The five content categories are: 1) Race results and how you performed, 2) Pre-race hype and building anticipation for upcoming events, 3) Announcements including new sponsor partnerships, 4) Personal story content about yourself and how you got into racing, and 5) Behind-the-scenes content showing shop preparation, pit routines, and the lifestyle aspects of racing that viewers don't normally see.
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Related Questions
Which social media platforms should motorsports athletes focus on for sponsorships?How often should racing athletes post on social media?What type of content gets the most engagement for race car drivers on social media?How can athletes use social media engagement to create value for sponsors?How should athletes promote sponsors on social media without being too commercial?
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