How can athletes use social media engagement to create value for sponsors?

Track all metrics including likes, comments, follows, and video views in a spreadsheet to identify what content performs well. Use this data to understand what resonates with your audience and create more of that content. Most importantly, compile this data into proof of performance reports that sponsors' marketing directors and brand managers can show to their CEOs and CFOs. This data validates the sponsorship investment and provides evidence that your social presence is working for them, making sponsors more likely to renew.