What type of content gets the most engagement for race car drivers on social media?
Answered in: Megan Meyer on how to grow a social followingThe Answer
Personal content consistently outperforms professional race car photos. Selfies and photos of yourself perform significantly better than perfectly lit, professional images of just the race car. Humans like to interact with other humans, so include yourself in photos - whether standing next to the car, working in the shop, or in the pit area. Use your own photo (not a logo) as your profile picture so people recognize you when scrolling. The key is being relatable while maintaining appropriate boundaries.
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