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Get the media to talk about you

Questions answered in this video

9 questions
Q
How can I get announcers and broadcasters to talk about me if I'm not winning races?

Focus on what makes you unique and memorable rather than just winning. Broadcasters are looking for interesting stories and personalities. Ask yourself what brand you represent - are you the tough guy, the wild guy, the smart guy, the underdog? If you look, talk, and act like every other racer, there's no reason to interview you. Think about Dennis Anderson (Grave Digger) or Tom Mintz (Maximum Destruction) - they became famous not for winning, but for their wild, entertaining style. Remember: nobody talks about first place the next day - they talk about the wreck, the comeback story, or the unique personality.

Q
What's the best way to approach a broadcaster or media person at a race event?

Never interrupt them while they're working or talking to sponsors. Instead, wait for a casual moment - like when they're around the campfire, sitting in a lawn chair, or taking a break. Then start a friendly conversation before bringing up your racing. Share interesting details about yourself beyond just racing stats - your background, family stories, hobbies, or challenges you've overcome. These personal details give broadcasters material to make you memorable on air. Provide them with a one-sheet or hero card with your key information so they don't have to remember everything.

What kind of stories or details make a racer memorable to broadcasters?

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How can small acts of kindness help my sponsorship and media exposure?

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How do major brands evaluate potential sponsorship candidates without the athlete knowing?

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How can I 'troll' potential sponsors to get noticed without being pushy?

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Should I pursue sponsors that are different from everyone else in my series, or align with series sponsors?

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How long should I expect to wait before landing significant sponsorships?

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What role does social media play in getting media attention and sponsorships?

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