How can I get announcers and broadcasters to talk about me if I'm not winning races?

Answered in: Get the media to talk about you

The Answer

Focus on what makes you unique and memorable rather than just winning. Broadcasters are looking for interesting stories and personalities. Ask yourself what brand you represent - are you the tough guy, the wild guy, the smart guy, the underdog? If you look, talk, and act like every other racer, there's no reason to interview you. Think about Dennis Anderson (Grave Digger) or Tom Mintz (Maximum Destruction) - they became famous not for winning, but for their wild, entertaining style. Remember: nobody talks about first place the next day - they talk about the wreck, the comeback story, or the unique personality.

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How can I get announcers and broadcasters to talk about me if I'm not winning races? | Sponsorship Tactics