How can I get announcers and broadcasters to talk about me if I'm not winning races?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Focus on what makes you unique and memorable rather than just winning. Broadcasters are looking for interesting stories and personalities. Ask yourself what brand you represent - are you the tough guy, the wild guy, the smart guy, the underdog? If you look, talk, and act like every other racer, there's no reason to interview you. Think about Dennis Anderson (Grave Digger) or Tom Mintz (Maximum Destruction) - they became famous not for winning, but for their wild, entertaining style. Remember: nobody talks about first place the next day - they talk about the wreck, the comeback story, or the unique personality.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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