How can I 'troll' potential sponsors to get noticed without being pushy?

Answered in: Get the media to talk about you

The Answer

Research where your target sponsors and their marketing people will be - trade shows, after parties, VIP events, sporting events, or even their LinkedIn groups and interests. Find organic ways to be in the same places. If they go to certain CrossFit gyms, conferences, or restaurants, find ways to cross paths naturally. You can also stay at the same hotels as industry people, attend the same charity events, or join professional organizations they're part of. The goal is to become a familiar face through repeated casual encounters rather than cold-calling or interrupting them at work.

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