How can small acts of kindness help my sponsorship and media exposure?
Answered in: Get the media to talk about youThe Answer
Broadcasters and sponsors are watching how you treat others even when you don't know they're watching. Acts of kindness - like helping another racer change a tire, sharing spare parts with a competitor in need, or simply bringing a broadcaster a hot dog and cold drink during a long day - create memorable stories and build your reputation. One racer got featured in a magazine just because the broadcaster witnessed his pit crew put their own tire on a stranger's car so he could finish the race. These moments show character and make people want to support and talk about you.
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Get the media to talk about you
Matt Holt — racer, commentator, writer, and team owner — on getting the media talking about you: how coverage really gets earned, and how to turn it into sponsor value.
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