How do major brands evaluate potential sponsorship candidates without the athlete knowing?

Major brands like Ram and Chevrolet conduct extensive covert evaluation before offering sponsorships. Ram watched one race team for five years before approaching them - they observed their haulers, trucks, fan interactions at pit parties, and how they treated other racers when loading up at night. They even visited incognito wearing plain t-shirts. Similarly, production teams hold conference calls where they discuss and vote on each person's character and fit. Your name is likely being discussed in meetings you don't know about, so always act professionally because you never know who's watching.