How to get sponsored by K&N

A deck is meant to start a relationship and open the door for conversation, while a proposal is for proposing an official business relationship with a brand you already know. Tony recommends sending a deck first rather than a proposal to companies you don't have a relationship with yet. He specifically states he receives more proposals than decks, but it should be the other way around. Sending a proposal without knowing the company's plan won't get high consideration, whereas a deck opens the door to learn what their objectives are and start meaningful dialogue.

K&N looks for decks from people who understand their business plan and show how their opportunity fits that plan. The key is demonstrating how you can support their business objectives rather than asking how they can help you. Tony specifically said: 'Never build a plan around your opportunities. Always find opportunities to fit your plan.' Athletes should show how they can help sell products, not just offer logo placement. Including examples of what you've done for other partners and demonstrating your content creation abilities are valuable additions to any deck.