What's the difference between sending a deck versus a proposal to a potential sponsor?
Answered in: How to get sponsored by K&NThe Answer
A deck is meant to start a relationship and open the door for conversation, while a proposal is for proposing an official business relationship with a brand you already know. Tony recommends sending a deck first rather than a proposal to companies you don't have a relationship with yet. He specifically states he receives more proposals than decks, but it should be the other way around. Sending a proposal without knowing the company's plan won't get high consideration, whereas a deck opens the door to learn what their objectives are and start meaningful dialogue.
Want the complete breakdown?
Get full access to How to get sponsored by K&N
Related Questions
What do sponsors like K&N actually look for in a sponsorship deck?How important is logo placement and signage to sponsors?Do sponsors like K&N only work with professional or high-level racers?What makes a good brand ambassador according to sponsors?How can small social media followings still provide value to sponsors?
Ready to master sponsorships?
Get instant access to How to get sponsored by K&N and start implementing these strategies today.