What's the difference between sending a deck versus a proposal to a potential sponsor?

Answered in: How to Get Sponsored By… — Series Bundle

The Answer

A deck is meant to start a relationship and open the door for conversation, while a proposal is for proposing an official business relationship with a brand you already know. Tony recommends sending a deck first rather than a proposal to companies you don't have a relationship with yet. He specifically states he receives more proposals than decks, but it should be the other way around. Sending a proposal without knowing the company's plan won't get high consideration, whereas a deck opens the door to learn what their objectives are and start meaningful dialogue.

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How to Get Sponsored By… — Series Bundle

Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.

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