Do sponsors like K&N only work with professional or high-level racers?
Answered in: How to get sponsored by K&NThe Answer
No, K&N sponsors racers at all levels, from lawnmower racers to NASCAR. Tony stated that the majority of their programs are smaller programs, and most people wouldn't recognize half of their 45+ sponsored athletes. He's sponsored a lawnmower racer for 12 years because he creates unique content and attends events that help fill niche markets. The key isn't the level of racing but rather how well the athlete can support the brand's objectives, create content, and represent products authentically.
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