What is the biggest mistake racers make when first reaching out to potential sponsors?
Answered in: How to get sponsored by Vision Wheels & Titan Fuel TanksThe Answer
According to Mike DeFord from Titan Fuel Tanks, the biggest mistake is starting with an email. He states that 99% of the time, generic sponsorship request emails won't even get read. Sponsorships are fundamentally about relationships and trust, so reaching out by phone - even if it feels awkward - is essential. Email removes the human connection that sponsors need to feel comfortable partnering with someone. The relationship and trust factor always comes before any deal discussion.
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Related Questions
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