How to get sponsored by Vision Wheels & Titan Fuel Tanks

According to Mike DeFord from Titan Fuel Tanks, the biggest mistake is starting with an email. He states that 99% of the time, generic sponsorship request emails won't even get read. Sponsorships are fundamentally about relationships and trust, so reaching out by phone - even if it feels awkward - is essential. Email removes the human connection that sponsors need to feel comfortable partnering with someone. The relationship and trust factor always comes before any deal discussion.

Based on the experiences shared, it can take 2-5 years of relationship building before a sponsorship deal materializes. Mike DeFord mentioned talking with Cam Reimers for probably four to five years, with at least 10 phone conversations and a couple in-person meetings before any deal came together. Todd Robinson from Vision Wheel similarly knew Cam for a couple of years through racing before sponsoring him. The key is consistent, patient networking without being overly 'salesman-y' about it.