Should I focus on getting one big sponsor or multiple smaller ones?

Based on Cam Reimers' experience, it's better to focus deeply on sponsors that align well with your program rather than casting a wide net. He recommends finding brands where your sport's strengths match their needs, and spending significant time (sometimes half a day) on proposals that truly make sense for both parties. Each sponsor has different needs - Titan wants exposure to diesel truck owners, Vision Wheel needs podium presence, Gunk wants fan sampling opportunities, Mystic values agricultural connections. Understanding and servicing each sponsor's unique needs creates long-term, stable relationships rather than constantly hunting for new sponsors.