How important is logo placement and signage to sponsors?
Answered in: How to get sponsored by K&NThe Answer
Logo placement is not a priority for K&N and many sponsors. Tony explicitly stated: 'It's not about logos... we want the story to be the product and not the logo.' He prefers programs where it looks like the racer genuinely wants the brand there and uses the product, not that they paid to be there. Signage should be 'icing on the cake' rather than the main offering. What matters more is product validity, content creation, and authentic brand ambassadorship.
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