What makes a good brand ambassador according to sponsors?

Tony highlighted Martino Motorsports as an excellent example. Ryan Martino, an NHRA sportsman-level drag racer, flourished during the pandemic by embracing platforms like TikTok, creating maintenance and service content featuring sponsor products. Key qualities include: creating consistent content that includes the sponsor's products in everyday situations (like oil changes on a golf cart or changing a cabin filter on a family car), learning about the brands and their products, and being creative with content that sponsors can then share through their own channels to reach millions of followers.