How to get sponsored by AEM

AEM offers in-kind (product) sponsorships rather than financial sponsorships. These can be full or partial product sponsorships, where products are exchanged for marketing deliverables. The structure depends on the objective - whether it's supporting a championship-caliber team, helping a budding team reach the next level, or working with influential content creators. AEM expects deliverables in return, particularly digital content like photos, videos, and stories about how the products are being used.

Content and storytelling are often more valuable than winning. AEM looks for 'winners' in terms of character - people who are well-respected, well-trusted, work hard, compete, and are prepared to do their best. They want to hear from racers win, lose, or draw. A story about how a product solved a problem at the track can go further for a company than making the winner's circle. The key is developing shareable stories that show real-world product performance, because testimonials from actual users carry more credibility than company advertising claims.