How to get sponsored by BFG

The old-school 'sponsorship' model was very one-directional - a company provides funding/product, and 12 months later you report back on races won and stickers on the car. This method no longer works in the 21st century. Replace 'sponsorship' with 'partnership' in your vocabulary because it needs to be a win-win for both parties. The two most important elements under partnership are content and commerce - these are the 'two big C's.' Partners who were strong during the pandemic were producing and pushing content through their social channels even when they weren't racing. Just being a brand awareness exercise is no longer good enough.

Know about the company and the industry they participate in. Educate yourself on where they fit within their competitive set - for example, how did they perform against their peers in recent industry rankings? Know the company's fiscal year because timing matters - Japanese companies often start their fiscal year on April 1, while most American companies follow a calendar year. Understanding these details shows you're knowledgeable and serious about the partnership.