How should I research a company before approaching them for sponsorship?
Answered in: How to get sponsored by BFGThe Answer
Know about the company and the industry they participate in. Educate yourself on where they fit within their competitive set - for example, how did they perform against their peers in recent industry rankings? Know the company's fiscal year because timing matters - Japanese companies often start their fiscal year on April 1, while most American companies follow a calendar year. Understanding these details shows you're knowledgeable and serious about the partnership.
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