2023 Drag Racing Sponsorship Summit Part 4

A deck is colorful marketing material (PDF flyer or video) used to get a sponsor's attention and secure an initial meeting. A proposal is a simple business plan created after you understand the company's goals, outlining what you will deliver and what you expect in return. A proof of performance report is documentation showing what you accomplished for the sponsor throughout the partnership, used to secure renewals and as a case study for new sponsors. The key is keeping these three documents separate and using each at the appropriate stage of the relationship.

The best time to send a deck is after you've had an initial meeting with someone at the company, not before. Don't hand a deck to someone at a trade show expecting an immediate answer. First, have a meeting (Zoom or in-person) to understand the company's goals, then create a customized deck showing how you can help them reach their target market and meet their specific objectives.