The Answer

The best time to send a deck is after you've had an initial meeting with someone at the company, not before. Don't hand a deck to someone at a trade show expecting an immediate answer. First, have a meeting (Zoom or in-person) to understand the company's goals, then create a customized deck showing how you can help them reach their target market and meet their specific objectives.

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2023 Drag Racing Sponsorship Summit Part 4
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2023 Drag Racing Sponsorship Summit Part 4

Session 4 of the 2023 Drag Racing Sponsorship Summit (March 28, 2023): Networking & Closing Deals — how to find and meet new sponsors, the best ways to work trade shows and events, and how to create decks and write proposals that close. Hosted by Alex Striler with Tony Yorkman, Tom Bogner, and Megan Meyer.

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When is the best time to send a sponsorship deck to a company? | Sponsorship Tactics