How long does it typically take to build a sponsorship relationship with a major brand like Toyota?

Building sponsorship relationships with major brands requires patience and persistence, often taking years. Toyota, for example, makes slow and deliberate decisions. Steve Torrance approached Toyota about four times over several years before finding the right timing to join the Toyota family. The Joe Gibbs relationship took time to develop into what became a 20-year partnership. Networking doesn't mean attending one event and expecting immediate results - it requires consistent presence and relationship building over time.