How to get sponsored by Off Road Warehouse

Sponsorship has evolved significantly over the past 30 years. In the early days, getting a picture in a magazine was considered successful. Then TV became the dominant venue, especially for short course racing, because it offered much more visibility. Today, the focus has shifted entirely to digital content and social media. The key is creating a connection between the sticker on your vehicle and the end consumer through digital interactions. Simply having a logo on your car without any way to connect that to businesses is a tough sell and gets tougher every year. Sponsors now care more about impressions, followers, and social media engagement than just race wins. Some energy drink sponsors have explicitly said they don't care if you win races - they care about videos that create likes, follows, and impressions.

For retail sponsors, the primary goal is driving traffic into physical store locations. One effective strategy is hosting events that connect racing with the retail experience. For example, bringing race team riders to a store location, giving away event tickets, and providing food and entertainment can draw hundreds of potential customers. Creating sales contests where store employees can win trips to races by selling sponsored products is another approach. You can also cross-promote with vendors - if you help sell more of a sponsor's products than their competitors, that creates tangible value. The key is finding ways to connect your racing activities directly to measurable sales outcomes, whether through special promotions, store events, or content that drives foot traffic.