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How to get sponsored by Horizon Hobby
Questions answered in this video
9 questionsIt takes 12-18 months to develop an RC car. This timeline significantly impacts sponsorship relationships because Horizon needs partners committed to long-term relationships, not just single-season deals. They may finish development after a racing season ends, so they seek partners who understand this timeline and are willing to build relationships that last multiple years.
Horizon Hobby prioritizes family values, positive role models, and authentic passion for RC over podium finishes. They specifically stated that if you're 'the bad boy of your race series and you win every race, you're probably still not for us.' They want ambassadors who represent their company values of being family-oriented and who can create genuine content showing the family experience of RC cars. They also value ambassadors who own their own assets and aren't heavily dependent on other sponsors.
What's the best way to approach Horizon Hobby for a sponsorship rather than sending a proposal deck?
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How does Horizon Hobby verify potential sponsors they've never met before considering a partnership?
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What unique value should athletes offer Horizon Hobby beyond just exposure and logo placement?
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How do sponsorships typically progress from initial contact to paid partnerships at Horizon Hobby?
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What role does social media play in Horizon Hobby's sponsorship strategy, and how can athletes monetize it?
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Why does Horizon Hobby prefer to work with athletes who own their own assets and aren't dependent on major sponsors?
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How should athletes research and understand Horizon Hobby's brands before approaching them?
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