2023 Drag Racing Sponsorship Summit Part 3

Racing is just the platform and foundation - the base that gives you credibility. But most of the real work creating sponsor value happens between events. You can create value through social media posts, getting media coverage in magazines, newspapers, TV and podcasts, sending out press releases through a publicist, doing appearances, and match races. The key is staying active and visible during the off-season and between races, not just expecting the race event itself to do all the promotion.

No, you don't need tens or hundreds of thousands of followers. What matters most is consistency - posting on a regular schedule whether that's daily, every other day, or even just twice a week. The key is maintaining a consistent routine and focusing on the platforms where your target audience actually spends time. If you're trying to reach 18-30 year olds, focus on Instagram, TikTok and YouTube. You can start small and grow from there once you develop a content plan to promote sponsors and reach your target audience.