Do I need a huge social media following to attract sponsors?
Answered in: 2023 Drag Racing Sponsorship Summit Part 3The Answer
No, you don't need tens or hundreds of thousands of followers. What matters most is consistency - posting on a regular schedule whether that's daily, every other day, or even just twice a week. The key is maintaining a consistent routine and focusing on the platforms where your target audience actually spends time. If you're trying to reach 18-30 year olds, focus on Instagram, TikTok and YouTube. You can start small and grow from there once you develop a content plan to promote sponsors and reach your target audience.
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Related Questions
How can I create value for my sponsors when I'm not racing?How do I get media coverage as a racer or athlete?How can I use local media to build up to national coverage?What's the best way to explain my sport to media who don't understand it?How should I approach media differently than I approach sponsors?
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