The Answer

No, you don't need tens or hundreds of thousands of followers. What matters most is consistency - posting on a regular schedule whether that's daily, every other day, or even just twice a week. The key is maintaining a consistent routine and focusing on the platforms where your target audience actually spends time. If you're trying to reach 18-30 year olds, focus on Instagram, TikTok and YouTube. You can start small and grow from there once you develop a content plan to promote sponsors and reach your target audience.

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2023 Drag Racing Sponsorship Summit Part 3
Video Course

2023 Drag Racing Sponsorship Summit Part 3

Session 3 of the 2023 Drag Racing Sponsorship Summit (March 28, 2023): Creating Value — building sponsor value at and off the track with social media, magazines, podcasts, and publicity. Hosted by Megan Meyer with Don O'Neal (Racers in Rental Cars podcast), Elon Werner (Werner Communications), and Dan Schechner (Editor, PRI Magazine).

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