What's the best way to explain my sport to media who don't understand it?

Don't send technical results like 'I ran 8.89 with an 8.90 index, I was .010 on the tree' - journalists won't understand that. Instead, invite them to the track to experience it firsthand. Focus on your personal story: how you got into racing, what success you've had, why you race at your particular track, and what it means to you. Use analogies to mainstream sports like baseball, football, or hockey to make concepts relatable. Remember that media people are concerned about being embarrassed by not understanding - put the picture in the frame for them through storytelling rather than statistics.