How do I get media coverage as a racer or athlete?

Make it easy for media outlets by providing them with ready-to-use content. When reaching out, include your driver name, vehicle details, location, race series, and photos. Don't make journalists work to find information. Be proactive - email editors saying you see they have a story coming up and offer yourself as an expert source. Develop a game plan by reverse engineering coverage you admire - look at what stories get published and figure out what steps those athletes took to get featured. Remember that availability is an ability - the best athletes aren't always the ones getting the most publicity; it's often those who make themselves available.