How to get sponsored by Polaris

Brand ambassadors focus on content creation, social media engagement, dealer programs, demos, and promotional activities. Their deliverables center around providing media assets, maintaining strong social presence, and representing the brand at various events. Sponsored racers, on the other hand, have one primary job: to win races. Racing is a performance business, so full-time racers focus on proving vehicle performance through accomplishments on challenging terrain like King of the Hammers, Baja, and other demanding courses. The programs are structured differently based on these distinct roles, with different expectations and deliverables for each.

Casey Curry provides a complete turnkey program that includes: a full-time media person who travels with him and delivers daily content updates including video recaps, notes, and quotes; a professional manager; strong existing partnerships with brands like Monster and Fox that create B2B collaboration opportunities; his own mechanic and experienced co-driver; extensive international racing experience; and strong social media engagement. He runs his program like a business, which makes him easy to work with and ensures sponsors consistently receive high-quality deliverables without having to train or manage him extensively.