What is the difference between a brand ambassador and a sponsored racer at Polaris?

Brand ambassadors focus on content creation, social media engagement, dealer programs, demos, and promotional activities. Their deliverables center around providing media assets, maintaining strong social presence, and representing the brand at various events. Sponsored racers, on the other hand, have one primary job: to win races. Racing is a performance business, so full-time racers focus on proving vehicle performance through accomplishments on challenging terrain like King of the Hammers, Baja, and other demanding courses. The programs are structured differently based on these distinct roles, with different expectations and deliverables for each.