What should be included in a sponsorship proposal or deck when approaching Polaris?

Keep it clean, simple, and professional - one to two pages is often better than five or six. Include: where you're racing, your racing history and resume, your goals for the next two to three years, a clean bio (elevator pitch in a few paragraphs), and recent results. Don't oversell or include excessive fluff. The purpose of the deck is to start a conversation, not close a deal. Something that can be easily saved or remembered (like a thumb drive) is better than a large binder. Highlight big wins and consistent results that demonstrate your preparation and professionalism.