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2022 MX Sponsorship Summit: Getting Into the Media
Questions answered in this video
10 questionsRespectfully reach out through social media or email to media outlets like podcasts and YouTube channels that cover your sport. Many media companies are actively looking for amateur kids and privateers to highlight but don't know who to contact. Be polite, professional, and proactive in your outreach. As David Pingree noted, 'If someone is politely and respectfully reaching out and going, hey, I'd love to, is there a way I could be involved in the show and do something, man, I'm going to snap that right up.'
Record yourself answering interview questions with your phone, then watch it back to identify filler words like 'um,' 'like,' and 'you know.' Practice with family or friends asking you questions. Work on your body language - avoid fidgeting, touching your hat, or picking at your jersey. Study athletes who do it well, like Travis Pastrana, who is always smiling, giving thumbs up, and engaging. The key is repetition - the only way to get comfortable on camera is to do it over and over until speaking to a camera feels like talking to a friend.
How can athletes who don't make the podium still provide value to sponsors through media?
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What makes a great podium or post-race interview that sponsors and media appreciate?
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How important is finding a unique niche or angle for building your personal brand as an athlete?
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What is the value of in-person interactions with potential sponsors versus digital outreach?
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How should athletes approach creating consistent content without professional videographers?
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What do sponsors look for beyond race results when evaluating athletes to support?
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What should athletes avoid posting on social media that could hurt their sponsorship opportunities?
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How can athletes differentiate their sponsorship approach to stand out from other applicants?
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