How to get sponsored by Lucas Oil & Permatex

The purpose of a deck is not necessarily to sell and make money directly. At higher sponsorship levels, you don't send a deck and get a million dollars right away. The deck's purpose is to start a relationship, create interest, open a door, and get a conversation going. Through your deck, you need to show who you are, what you represent, and how a brand can fit into that. However, for smaller deals and product sponsorships, sometimes a deck is the first and only communication that determines a sponsorship.

Sponsors look for: 1) Image and personality alignment with their brand - your deck should present your personality on paper and show if it aligns with the brand's values. 2) Evidence you're already using their products and understand them. 3) Exciting visuals showing crowds and engagement at events. 4) Social media reach with actual screenshots and metrics. 5) Media coverage and who that coverage reaches. 6) What you can do for the brand, not just your racing resume. Sponsors often skip over race results from events they've never heard of - they care more about brand fit and activation potential.