What do sponsors look for in a sponsorship deck that makes them want to engage?

Sponsors look for: 1) Image and personality alignment with their brand - your deck should present your personality on paper and show if it aligns with the brand's values. 2) Evidence you're already using their products and understand them. 3) Exciting visuals showing crowds and engagement at events. 4) Social media reach with actual screenshots and metrics. 5) Media coverage and who that coverage reaches. 6) What you can do for the brand, not just your racing resume. Sponsors often skip over race results from events they've never heard of - they care more about brand fit and activation potential.