How do you grow an existing sponsorship to get more investment from a sponsor?

To grow a sponsorship: 1) Look in the mirror first - you have to grow and offer something new before asking sponsors to increase their investment. 2) Come with a specific attack plan showing how you'll capitalize on additional investment and deliver returns. 3) Avoid letting the program get stale by going to the same races, seeing the same fans, and doing the same appearances year after year. 4) Propose something new and different - sponsors won't increase budget to see the exact same program. 5) Create B2B relationships connecting your sponsors together for cross-promotion opportunities.