How to get sponsored by Eibach Springs

A technical partnership focuses on starting the relationship with product support and building from there, rather than just a transactional sponsorship. It emphasizes a two-way relationship where the brand provides products and amplification through their marketing channels, while the team or driver delivers content, represents the brand well, and potentially helps develop new products. This approach has become more common as the traditional definition of 'sponsorship' has been diluted to often just mean discount codes.

Sponsors want teams who proactively deliver content without being asked. This includes: sending schedules 3 months in advance, providing Dropbox links to fresh media after events, raw footage that can be edited (with proper media releases in writing), high-quality photos without watermarks, and consistent social media posts. Produced video is great, but avoid co-branding with conflicting sponsors. The content should come directly from the driver and be ready to use - never send watermarked content as it's both illegal and unusable.