What is a technical partnership versus a traditional sponsorship?
Answered in: How to get sponsored by Eibach SpringsThe Answer
A technical partnership focuses on starting the relationship with product support and building from there, rather than just a transactional sponsorship. It emphasizes a two-way relationship where the brand provides products and amplification through their marketing channels, while the team or driver delivers content, represents the brand well, and potentially helps develop new products. This approach has become more common as the traditional definition of 'sponsorship' has been diluted to often just mean discount codes.
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