What makes off-road racers particularly good at content collection compared to other motorsports?
Answered in: How to get sponsored by Eibach SpringsThe Answer
Off-road racing naturally produces exciting, shareable content - trucks flying over doubles, dune action, dramatic crashes and recoveries. The off-road community thrives on good content, and even grassroots teams invest in media because the entertainment value is high. While it's expensive to have media at every event, the off-road community has developed a culture where quality content is expected and delivered, making partnerships with brands easier to maintain.
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