How important are race wins compared to delivering good content for sponsors?
Answered in: How to get sponsored by Eibach SpringsThe Answer
While everyone loves wins and they show the product works, for legacy brands like Eibach, strong partnerships and consistent content delivery are often more valuable than wins alone. Racing is unpredictable - not everything goes as planned. What matters most is advancing the brand, maintaining communication, being present at events, and delivering quality content regardless of race results. The 'will to win' matters, but consistent brand representation is paramount.
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