Why should you avoid using the word 'sponsorship' in your first contact with a brand?

Using the word 'sponsor' in your first communication immediately sets a negative precedent and can cause brand representatives to tune out. The term has become diluted to essentially mean 'discount code' in many contexts. Instead, approach by asking about 'opportunities to work together' or 'any open doors' for partnerships. This language signals that you understand the business relationship and aren't just looking for free products. Phrases like 'Can I talk to the right person about opportunities for working together?' show professionalism and experience.