How do sponsors research potential partners before making decisions?
Answered in: How to get sponsored by Eibach SpringsThe Answer
Sponsors actively research potential partners by Googling their name to see if they rank highly in race series results, checking social media for consistency and reach, verifying all claims made in proposals, and reviewing their overall online presence. If your name doesn't pop up in Google searches or race series results, it's very difficult to build trust. As one expert says, 'You are what they Google.' Sponsors will verify everything while on the phone with you during initial conversations.
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