2023 Off Road Racing Sponsorship Summit - Spring

The first-ever Off Road Racing Sponsorship Summit, held Saturday, February 18, 2023 — four and a half hours: 1. The State of Off Road Racing — Mike Pearlman (the man who coined the term "off-road"), Dave Cole (King of the Hammers), Lee Perfect (GAS), Matt Martelli (The Mint 400 & California 300), Jim Ryan (SCORE), Bryan Folks (Best In The Desert), Frank DeAngelo (Championship Off-Road), and Marty Fiolka (Crandon). 2. Sponsorship 101 — Joe Bowman and Chris Meyer on the business basics of sponsorship. 3. Sponsorship Valuations — Tony Yorkman (K&N) and Eric Morley give real dollar examples of what programs are worth. 4. Social Media Valuations — Megan Meyer asks Fran Richards how Hookit values social media. 5. Delivering Digital Content — Phil Kaufman (Monster Energy) on getting your content into sponsors' hands the right way. 6. Getting Announcers to Talk About You — George Hammel with Jim Beaver, Dave Arnold, Ryan Beat, and Jason Coleman. 7. The Presidents Panel — Julian Gill (CEO, Eibach Springs), Greg Adler (Off Road Warehouse, of the family that created 4 Wheel Parts), Randy White (Wheel Pros), and JR Twedt (K1 RaceGear) on the economy and where the industry is headed.

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