2023 July Sponsorship Seminar full video

Both brands prioritize relationships over cold outreach. They want ambassadors who already use and genuinely appreciate their products, can help educate customers about the product, create authentic social media content showing the product in use, and are likable and trustworthy. Optima's Cam Douglas stated he has never sponsored someone through a cold deck or DM - every partnership started through personal relationships or trusted referrals. Both brands emphasize that the logo on the vehicle is actually the smallest piece of the puzzle; what matters more is authentic representation and content creation.

No. Both Robert Wilson from Boxo USA and Cam Douglas from Optima Batteries explicitly stated that sponsorships never come from DMs or cold emails alone. Robert mentioned he received a DM from a very high-profile racer that same day who deserves sponsorship, but it won't come from a DM. Instead, brands want you to meet them at events, build relationships over time, and demonstrate that you use and believe in their product before any sponsorship discussion begins.