What do sponsors like Optima Batteries and Boxo USA look for when deciding to sponsor a racer or athlete?

Both brands prioritize relationships over cold outreach. They want ambassadors who already use and genuinely appreciate their products, can help educate customers about the product, create authentic social media content showing the product in use, and are likable and trustworthy. Optima's Cam Douglas stated he has never sponsored someone through a cold deck or DM - every partnership started through personal relationships or trusted referrals. Both brands emphasize that the logo on the vehicle is actually the smallest piece of the puzzle; what matters more is authentic representation and content creation.