Should I expect cash sponsorship when starting out with a new sponsor?
Answered in: 2023 July Sponsorship Seminar full videoThe Answer
No, expect to start with product-only deals. Cam Douglas shared that even world champion teams with big sponsors sometimes start with just four batteries and a decal. Getting upset about a product-only offer is a red flag to sponsors. The brands want to see a 'honeymoon period' where you prove your value before they invest more. Be willing to start at the ground floor and grow with the brand - this patience and willingness to prove yourself bodes well for long-term partnerships.
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2023 July Sponsorship Seminar full video
The complete July 2023 seminar — over two hours with BOXO USA's Robert Wilson and Optima Batteries' Cam Douglass on what brands look for, how sponsorship sales really work, and how to earn a deal.
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