Will sending a DM or email to a brand get me sponsored?
Answered in: 2023 July Sponsorship Seminar full videoThe Answer
No. Both Robert Wilson from Boxo USA and Cam Douglas from Optima Batteries explicitly stated that sponsorships never come from DMs or cold emails alone. Robert mentioned he received a DM from a very high-profile racer that same day who deserves sponsorship, but it won't come from a DM. Instead, brands want you to meet them at events, build relationships over time, and demonstrate that you use and believe in their product before any sponsorship discussion begins.
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Related Questions
What do sponsors like Optima Batteries and Boxo USA look for when deciding to sponsor a racer or athlete?What is the best way to approach a potential sponsor at an event?Should I expect cash sponsorship when starting out with a new sponsor?What is the difference between an agent and an agency in motorsports sponsorship?How are agents paid and should new athletes expect to pay a retainer?
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